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On May 17, 2019 we officially launched our "Be a Soap Star" Program via a 30-day social media campaign. My colleague in entrepreneurship and friend, Danny Corriveau (pictured above), kicked off the campaign with a donation equivalent to 200 bars of soap! Wow!
That initial contribution was increased to $1,448 in the first 8 days of the campaign and it continues to grow every day! It's super-exciting to imagine where we will be when the campaign wraps on June 16! :-)
So why is is such a big deal? When I started The Soap Company of Nova Scotia Ltd. I carefully considered how to pay it forward as we scaled up, while honouring our value of "accessibility" (products that are affordable for regular, ongoing use and easy to get).
I thought about folks who don't have much due to circumstance, though still deserve the dignity of feeling good in their own skin. So, I decided we would give products to shelters and food banks, starting locally while we figure out how to run the program. Then, when we get it sorted out, we'll scale up and expand.
Why Soap Star? We've developed a lingo to describe the various folks in our soapy community. There are Soap Pros (who work in the business) and Soap Fans (who support us greatly by using our products). Then there are the Soap Stars who fall into three categories:
This current campaign is focused on #1. How? We are adding $1 to the "Be a Soap Star" Program fund for every single tag that our Facebook and Instagram community members post. In the first 8 days alone that added up to $448 dollars!
How can you help and possibly win, too? Join in on Facebook and Instagram and follow the directions on the daily video. We ask that you tag no more than 10 people per comment (trying to strike a balance), though please do feel free to create multiple comments :-) There are daily and weekly draws and no restrictions on how many times you enter! The winners so far are:
$200 Gift Card Winner for Week 1 - Samie Stewart
$30 Gift Card Winners:
Good luck in the draws, thank you for your support, and bless you for helping to spread the soap love and create contentment for all . . . <3 <3 <3